Cross-cultural consulting: Expanding into new markets can be exciting but also challenging. As well as misunderstandings at a language level, lack of awareness of cultural differences frequently causes time, energy and money to be wasted, and can lead to communication breakdown. One-to-one or group sessions for U.K. companies doing business in Germany and vice-versa equip staff with the necessary cultural know-how to start off on the right foot. A clearer understanding of your international business partner’s culture and motivations gives you and your team greater confidence, helps build long-term strategic partnerships, and guarantees greater return on your investment.