Vivid: adjective Source: Oxford Dictionary
1 producing powerful feelings or strong, clear images in the mind: memories of that evening were still vivid / a vivid description
2 (of a colour) intensely deep or bright: the rhododendron bush provides a vivid splash of mauve
3 archaic (of a person or animal) lively and vigorous
When it comes to client communication, you want it to be Vivid. Whether making initial contact, negotiating a tough deal, or advertising abroad there is no room for miscommunication. Clarity of meaning is not enough however. You need to be creative with language to convey your message appropriately to the target culture. All client communication should evoke your brand image in a way that will jump off the page and have an impact. Your intended meaning must be Vivid.